Event Calendar

Wednesday, September 26, 2018

DAA Toronto Chapter Event | Demystifying AI for Marketing

Start Date: 9/26/2018 6:30 PM EDT
End Date: 9/26/2018 8:30 PM EDT

Venue Name: The Pilot (Stealth Longue, Second Floor)

Location:
22 Cumberland St
Toronto, ON  Canada  M4W 1J5

Organization Name: Digital Analytics Association

Contact:
DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

Artificial intelligence and machine learning have been all the buzz for a couple of years now.  Let’s go beyond the hype and understand:
  • What’s working and what’s not?
  • Where can you practically apply ML and AI for Marketing?
  • Do you need to "prepare" data for ML and AI?  How's that done?
 
Join us for not-to-be-missed presentations and discussion about the state of Artificial Intelligence in Marketing, featuring:
  • Jim Sterne Linkedin, Founder of eMetrics (now Marketing Evolution Experience), co-founder and past Chairman of the Digital Analytics Association, will illuminate us on the current state of AI and ML in Marketing, what’s working, what’s not and where some of the potholes lie.
  • Ted Sfikas Linkedin, Director of Solutions Consultants, Tealium, will share with us the Importance of Data Readiness to Fuel ML and AI
 
Following the presentations, our two speakers will form a panel for a discussion with you, the audience. The panel will be moderated by Sharon Flynn Linkedin, DAA Local Chapter Co-Chair and Senior Manager, Digital Analytics, BMO.
 
Everyone present will be entered into a draw to win a complimentary conference pass to any Marketing Evolution Experience conference. London? Berlin? Las Vegas? Must be present to win!
 
Agenda:
6:30 pm: Networking 
7:00 pm: Presentations
7:30 pm: Break
7:40 pm: Q&A
8:30 pm: Adjourn

Registration (Mandatory, please be registered by noon on Tue, Sep 25)
DAA Members: $8 USD
Non-Members: $18 USD
DAA Corporate Members: Free

Light refreshments will be served.
 
Thanks Tealium for sponsoring this event!


 

Online Registration

Registration is Closed
Closed: 9/26/2018 8:00 PM

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