Event Calendar

Tuesday, September 8, 2020

DAA Essentials Series Online – Applying Digital Analyitcs

Start Date: 9/8/2020 12:00 PM EDT
End Date: 9/24/2020 12:00 PM EDT

Venue Name: Online

United States 

Organization Name: Digital Analytics Association

DAA Membership Team
Email: info@digitalanalyticsassociation.org
Phone: +1 781.876.8933

This course picks up where the Essentials Series Online – Fundamentals of Digital Analytics left off. Applying Digital Analytics will take attendees deeper into the application of the web analytics processes and insight into the pitfalls to avoid. You will learn the steps to using web analytics to improve site design, digital marketing, conversion/lead optimization, and improving return on marketing.

Upon completion of this course you will be able to:

  • Assess the Digital Analytics maturity of their organization
  • Help Digital Strategy and Web Design teams in Persona Development
  • Incrementally fine-tune their website; creating a better customer experience and optimizing performance
  • Start Personalizing the user experience
  • Get started with Machine Learning