Start Date: 9/17/2019 12:00 PM EDT
End Date: 10/3/2019 1:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
DAA is excited to announce the launch of the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program. This workshop picks up where Fundamentals of Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction, and goal completion.