Start Date: 9/17/2019 6:00 PM CDT
End Date: 9/17/2019 9:00 PM CDT
Venue Name: SMU GO Building Location:
5539 SMU Boulevard
Dallas, TX United States 75206
Digital Analytics Association
Join your fellow analytics professionals and learn how to build confidence in your data and how to use branding to improve reporting!
We will have pizza and drinks to start off the evening. Don't miss out on this chance to connect with your fellow analytics professionals and learn.
Data Acceptance Through Branding
Jeremy Shulse has over 15 years of experience designing for national brands. Originally, his focus was in restaurant design helping advance menu engineering and design techniques. He went on to explore growth hacking with Nextdoor.com gathering user feedback and input to built better social networks. He later established himself at the intersection of data and design with EVgo, the nation's largest electric vehicle public fast charing network, where he produced internal data visualizations and design for partners like BMW and Ford. He continues to define data design standards and produce visualizations for clients like Hilton, USAA and BNSF Railways.
Becoming a Janitor -
Build Confidence in the Data by Cleaning Up the Mess
Randy Culpepper has been in the Marketing and Advertising field for over 25 years; 20 of those years in the digital space. Having been responsible for marketing campaigns in email, search, display, and web site design, the formal leap into Digital Analytics in 2007 was an easy transition. Working on both the client side and agency side over the years, he has built his analytics career developing data-focused analytics programs and leading data implementations across multiple platforms including HitBox, SiteCatalyst, Coremetrics, Google Analytics, and Adobe Analytics for both B2B and B2C companies.
6:00 PM Check-in & networking (drinks and pizza)
7:00 PM Presentations
8:00 PM Closing remarks & networking
9:00 PM Close of event
DAA Members: Free
Thanks to SMU GO for hosting this DAA Chapter Event!