Start Date: 9/18/2018 12:00 PM EDT
End Date: 9/18/2018 1:00 PM EDT
Digital Analytics Association
As an analyst, your job is to wrangle data into telling a story that will drive a business decision – a description that also applies to Data Science. So now you’re wondering if you should just go ahead and call yourself a Data Scientist, or whether there are additional skills you should be developing. In this webinar, Ian and Jim outline how the DAA thinks about Data Science and explore its overlap with Digital Analytics. Whether you are, work with, or would like to become a data scientist, you'll learn what the role entails, how much of it you're already doing and how to identify the right role for yourself. “It's a spectrum of skills,” says Jim. “If you're a unicorn, you can do everything; the rest of us need to determine where our talents are best applied.” Ian views the role through the lens of process. “Each of the seven steps of turning data into action require different knowledge and proficiencies. Deciphering business goals and working with stakeholders is quite different from building and fine-tuning complex predictive models.” Together, they describe the capabilities a modern organization needs to wring the most out of data, helping you understand where you can best contribute and grow within this ecosystem.
Jim Sterne, President, Rising Media, Inc.
Ian Thomas, Data & Analytics Leader, Digital Marketing Data Science & Operations, Microsoft