Start Date: 9/25/2019 1:00 PM EDT
End Date: 9/25/2019 2:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
While Adobe enables many of the world’s largest brands to transform their businesses, they too had to face the always-on reality of digital business. Adobe has embraced a data-driven operating model (DDOM) in its digital media business that empowers the organization to make decisions based on data gathered throughout the customer journey.
In this webinar, Adobe’s Digital Strategy Group will share learnings from Adobe’s data transformation to help guide your organization to become a more customer-centric business. You will also learn about the three foundational pillars of the DDOM framework (data, KPIs and organization).
Aini Sun, Senior Digital Analyst at Adobe, specializes in digital transformation and is a subject matter expert in organizational practices.
Nathalie Tadena, Associate Digital Strategist at Adobe, advises customers across industries on building experience-driven businesses.