Start Date: 9/4/2019 1:00 PM EDT
End Date: 9/4/2019 2:00 PM EDT
Venue Name: Online Location:
Digital Analytics Association
DAA is excited to announce the launch of the second course in the newly revised, completely online Essentials Series. This is an interactive, discussion-based, education program, and is only offered once a year.
In this webinar, Anil Batra, Co-Founder of Optizent, will discuss what the Applying Digital Analytics course will consist of. The LIVE, online class will occur twice a week for approximately 1 hour, with Anil Batra conducting an online class, thus allowing students access to a SME for Q & A and/or class discussion. You will learn key competencies, knowledge, and skills in the areas of: data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.
This course picks up where Fundamentals in Digital Analytics left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid.
Here’s what you’ll learn:
1. Assess the Digital Analytics maturity of their organization
2. Distribute and communicate Web analytics data to create a data driven culture
3. Improve campaign performance and profitability – Display, Email, SEM, and Social media
4. Incrementally fine tune the website to create better customer experience and performance
5. Conduct A/B testing
Anil Batra is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil has taught and trained several Marketing and Analytics folks in his past nine years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences, as well as his blog.
He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau, and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums. Anil is the co-founder of Optizent, a Digital Marketing and Analytics consulting company.