Event Calendar

Wednesday, November 8, 2017

DAA Denver - Artificial Intelligence for Marketing: Getting Started

Start Date: 11/8/2017 4:30 PM MST
End Date: 11/8/2017 6:30 PM MST

Venue Name: Denver Athletic Club

Location:
1325 Glenarm Place
Denver, CO  United States  80202

Organization Name: Digital Analytics Association

Contact:
info@digitalanalyticsassociation.org
Email: info@digitalanalyticsassociation.org
Phone: 781-876-8933

Artificial Intelligence for Marketing: Getting Started
AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a quick over view of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

Key Takeaways
• How Machine Learning Works for Marketing
• What Machine Learning Cannot do for Marketing
• How to Onboard AI and ML into Your Organization

About the Speaker

Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and has just published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.” Since 2002, Sterne has remained active producing the eMetrics Summit and since 2004 as cofounder and Board Chair of the Digital Analytics Association.

Jim will be giving away a signed copy of his newly released book:


This is a joint event organized by DAA Denver and our partner BMA Colorado!

Price

DAA Members: $35
Non-Members: $49

Price includes plentiful hors d'oeuvres including chicken skewers, potstickers, and a variety of cheeses. 

Attention Full-Time Students – If you’re a full time student, and not a current member, please use the code STUDENT12 to receive the member rate for this event.

Parking in the DAC Garage is available for $7, or there is adequate street metered parking.


Agenda
4:30 pm - 5:30 pm Registration, cocktails and appetizers, networking (Event fee includes one complimentary drink ticket per person)

5:30 pm - 6:30 pm Keynote with Q&A


Sponsor
DAA thanks Tealium for their sponsorship of this event!





 

Online Registration

Registration is Closed
Closed: 11/9/2017 2:35 PM

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