Start Date: 3/27/2019 6:00 PM EDT
End Date: 3/27/2019 8:00 PM EDT
Venue Name: Connective DX Location:
280 Summer St
Boston, MA United States 02210
Digital Analytics Association
Join DAA Boston on March 27th for a panel discussion focused on emerging trends in digital analytics. How will digital analytics teams work in the near future? What vendors are on their way up or out? How might the shifting privacy landscape affect the lives of analysts? We'll cover these topics and more with our distinguished panelists, Steve Mulder and Christine Baker.
Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms. He also launched an Analytics Service for stations that provides tailor-made measurement, reporting, and insights for the public radio system.
Christine Baker is a Senior Digital Analyst at Endurance International Group. She's a results driven digital analytics manager with over 10 years of digital marketing/performance marketing experience. Christine is an analytical thinker and creative problem solver with experience in Data Analytics, Data Management and Campaign Management.
Stephanie Letzler is a Principal Analytical Lead at Google who works with brands that touch health and wellness -- from hospitals, to health insurers, to weight loss giants and more. She works with agencies and advertisers to bridge the gap between online and offline, design incrementality experiments, and use machine learning to more effectively manage media. In addition to her time at Google, she has an MBA from the Tuck School of Business at Dartmouth, and worked in platform product strategy at athenahealth.
6:00PM: Doors open, networking
6:30PM: Panel discussion
7:00PM: Wrap-up, networking