Start Date: 8/20/2019 6:30 PM EDT
End Date: 8/20/2019 9:00 PM EDT
Venue Name: ATDC (Advanced Technology Development Center) Location:
75 5th St. NW
Atlanta, GA United States 30308
Digital Analytics Association
Are you challenged with creating actionable marketing performance reports? You know that you can uncover meaningful insights in all of your digital traffic data if you could find a way to see the data in a different light. This sounds like a Data Science challenge, but you aren't a Data Scientist. The Good news is that you don't have to quit your job, go into severe debt, or go back to school to learn Data Science, so you can solve this challenge. If you'd love to start doing some data science? Or, are you a data scientist, but you can't quite figure out how and where to put your skills to use with your marketing counterparts, then this presentation is a must-see event.
In this presentation, Tim Wilson will describe why and how he started doing more data science while remaining an analyst at his core, as well as what he has learned along the way. But, the real fun begins with the examples he will show specific use cases with real data, and the broader implications and applications that those examples inspire. And, if you have access to a Google Analytics account, you can try any of the examples out on your data: through a web interface without writing any code, or, if you'd like to dig into the underlying R, then you can do that, too!
This is a combined group meetup of the Atlanta Chapter of Digital Analytics Association and the Data Science & Business Intelligence Society of Atlanta. Attendance is free, but space is limited.
6:30-7:00 Networking and Refreshments
7:00-8:30 Tim Wilson's Presentation
Tim is a Senior Analytics Director at Search Discovery, which is a data transformation company. Tim has held a wide variety of digital data roles since 2001 that include: managing web analytics platform migrations, and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company. He has been instrumental in creating and growing analytics practices at three different agencies, and these agencies include several large consumer brands and Fortune 500 companies. He has helped clients solve some of their most substantial analytics challenges, and helped them improve their digital analytic strategies, processes, and tactics to put their digital data into actionable use effectively.
Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating www.dartistics.com, which is a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.