Event Calendar

Thursday, September 12, 2019

IIH Nordic | Google AnalyticsR Masterclass | NYC

Start Date: 9/12/2019 12:30 PM EDT
End Date: 9/12/2019 4:00 PM EDT

Manhattan, NY  United States 

This half day workshop delivers a direct interactive learning forum with Mark Edmondson. His many years of experience from both sides of the proverbial table (marketing and analytics) will be of great use to senior professionals working in data analytics and marketing. With Mark’s advice, you will be able to better recognize data quality issues and untapped potential in your data collection. Using these tools in your daily work will help you transform you company, brand, and the processes thereof on the road to better, more meaningful data.
In this masterclass, Mark will share his knowledge on:
  • How to become a power use of googleAnalyticsR
  • Tips on using googleAnalyticsR in a production setting 
  • GA360 support for R
  • Creating shareable data science resources for the team based on Google Analytics API calls
  • Getting the most out of Shiny dashboards that scale across organisations
After the masterclass, you will have learned:
  • How to download millions of rows of unsampled data from Google Analytics as quickly as possible
  • Which Google Cloud Platform resources to use for your googleAnalyticsR jobs
  • How to scale a Shiny dashboard to share advanced statistical methods of analysis with the average user
  • Efficient workflows for working with googleAnalyticsR 

DAA members receive a 10% discount on registration!
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