Start Date: 12/9/2020 1:00 PM EST
End Date: 12/9/2020 2:00 PM EST
Venue Name: Online Location:
Nothing is more vital to businesses than a clear understanding of customers’ needs and interests: past, present, and future. A critical capability for any business is placing customer insights—derived from data—in the hands of every person who touches the customer in time to influence the micro-moments that constitute experiences. These insights come from analytics that think experience first. To meet this need, Adobe has developed the next generation of its Analytics offering.
Customer Journey Analytics (CJA) allows you to analyze your customer's journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights. Learn how Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common person ID, finally allowing you to do attribution, segmentation, and journey analysis across your entire customer dataset in Adobe Analytics.
Upon Completion of this webinar you will:
1. Gain a deeper understanding of omnichannel analysis advantages through Customer Journey Analytics
2. Get a glimpse into the future of Adobe Analytics and Customer Journey Analytics built for the Experience Enterprise
Join our webinar to learn more.
About the Speakers:
Trevor Paulsen is a principal product manager for Adobe Analytics responsible for Customer Journey Analytics and the Adobe Analytics data processing and attribution platform. Trevor comes from the world of aerospace engineering and robotics. He studied estimation theory and data mining techniques before making the jump to digital marketing. Prior to joining Adobe’s product management team, Trevor led Adobe's data science consulting team delivering predictive analytics solutions to many Fortune 500 companies.
Eric Matisoff is the Sr Evangelist for Analytics & Data Science at Adobe with 15+ years of experience working with data and visualizations. Eric works with Adobe customers and partners to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action. He has recently written and released "Adobe Analytics For Dummies" and you can find his latest content on the Adobe Summit and Experience League websites, along with the Adobe Analytics YouTube channel.