Start Date: 1/13/2021 1:00 PM EST
End Date: 1/13/2021 2:00 PM EST
Venue Name: Zoom
Organization Name:
DAA
Contact:
MEMBERS ONLY
In this webinar, KS Digital Founder and former Googler Krista Seiden will walk you through Google Analytics 4, how it compares to Universal Analytics (the current version of GA), and many of the new benefits you’ll get when you start using this new platform. If you’re curious about what GA4 has to offer, don’t miss this talk!
Upon completion of this program, participants will:
- Have a good understanding of what GA4 is and how it’s different from Universal Analytics
- Understand what is net new to GA4
- Know how to easily get started with GA4 today
Register now to learn more.
About the Speaker:
Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co.
