Start Date: 7/13/2021 6:30 PM EDT
End Date: 7/13/2021 8:00 PM EDT
Venue Name: Zoom
Organization Name:
Digital Analytics Association
Contact:
Tuesday, July 13 | 6:30 PM - 8:00 PM ET
Join the DAA Atlanta Chapter in the campaign for better tracking codes! In this session, we will learn campaign data quality best practices that help major brands better track campaign performance. Undertaking these steps results in richer insights, better decisions, and improved ad performance.
By the end of this session, you will be able to:
- Understand the underlying causes behind marketing data inaccuracy
- Learn how to ensure consistent, richer tracking of campaign results across channels and teams
- Learn how to translate richer insights into improved marketing and ad/content performance
Agenda:
6:30pm - 6:45pm DAA Overview
6:45pm - 7:15pm Campaign for Better Tracking Codes Presentation
7:15pm - 7:30pm Tracking Code Q&A
7:30pm - 8:00pm Open discussion & networking
This event is FREE!
Location:
Anywhere through Zoom!
Speaker:
Anne Wilson is an experienced digital analytics architect who has implemented Adobe Analytics and Google Analytics for clients across many verticals. Anne has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Prior to her role as Director of Analytics Enablement for Blue Acorn iCi, Anne has held both client-side and vendor roles where she was responsible for installing data governance best practices across global organizations.
