Start Date: 2/27/2018 1:00 PM EST
End Date: 2/27/2018 5:00 PM EST
Location:
New York, NY United States
Organization Name:
DAA
Contact:
The next meeting of the DAA Media Special Interest Group (SIG) will be held on February 27, 2018 in New York City at NBC Universal.
You must register in advance to attend this meeting. The Media SIG meeting is by invitation only and is non-transferable and is open to DAA members only.
Please contact the DAA Executive Director, Marilee Yorchak with any questions.
Agenda (subject to change):
1:00pm |
Welcome & Introductions
Tom Cattapan
VP Consumer Insights, Research & Analytics, Turner Broadcasting |
1:30pm |
Presentation & Open Discussion
How to Best Manage the Expansion of Technology, Platforms and Number of Items Tracked to Maintain Consistency Across Products and/or Business Units
Amber Zaharchuk
Manager of Measurement Operations & Data Strategy, ESPN |
2:30pm |
Networking Break |
3:00pm |
Presentation & Open Discussion
A Journey into Data Science - A Measurement Practice with a Data Practice
Blandon Casenave
SVP Digital Measurement Strategy, NBC Universal |
4:00pm |
Open Discussion with your Fellow Media SIG Member |
5:00pm |
Adjourn for Drinks and Networking |