Fundamentals of Digital Analytics



This course will be taught by Anil Batra, the Managing Director of Optizent. In his career, that started at the dawn of the Digital Marketing and Analytics field, he has worked with clients like Microsoft, T-Mobile, Starbucks, Dow Jones (WSJ), ESPN, Walmart, etc., helping them to get the most of their digital marketing by using online and offline data.

Anil has served on the Board of the Digital Analytics Association and was instrumental in bringing the first Digital Analytics Symposium to Seattle. He has taught thousands of students online and at various institutions such as University of British Columbia and University of Washington.

When you schedule the first Essentials Series Online course, Fundamentals of Digital Analytics, you will learn key competencies, and gain knowledge and skills in the areas of data capture and measurement, reporting and forecasting, analytical business culture, site optimization and marketing campaigns.

So, what can you expect from your LIVE learning experience:

Course 1 - Fundamentals of Digital Analytics is a series of 6 LIVE classes that are prescheduled.  The classes are typically held on Tuesdays and Thursdays from 12:00pm EDT – 1:00pm EDT with Anil Batra conducting an “online class” format, allowing students access to a SME for Q & A and/or class discussion.

This will consist of: Coursework/assignments that will be completed weekly prior to the online class with Anil.  Zoom will be used, and sessions will be recorded for accessing on-demand. It will require a PC, Tablet, iPad, etc. that has audio and video capability. This will allow for the full, LIVE, virtual learning classroom experience.

What you will learn in the Fundamentals of Digital Analytics course: Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Metrics terminology and technology
  • Most critical web metrics
  • Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Upon completion of the course, candidates/participants will receive:

  1. Certificate of Completion in the Fundamentals of Digital Analytics.
  2. Digital Badge to promote to others your successful completion of this course.
  3. Evaluation of the course, so we can continue to improve for future learners.

Class Dates and Times

To be announced