Fundamentals of Digital Analytics

This course is designed for marketers and analysts who are fairly new to digital analytics. This one-day program will help those with 1-3 years of experience learn the building blocks and basics of digital analytics. Whether you are new to web analytics, new to web management, or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • metrics terminology and technology
  • most critical web metrics
  • Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis