Fundamentals of Digital Analytics

Whether you're new to digital analytics, new to web management or just need to be sure you're seeing the forest for the trees, this is the best resource to get you started with the business application of digital analytics. This one-day program is designed for marketers and analysts beginning the move from basic reporting towards influencing business change. In this course, you'll learn the fundamental drivers of digital analytics, the role of analysts, qualities of effective analysts, key terminology, web metrics and key performance indicators, as well as the essentials of collaboration and generating support and buy-in while gaining your executive's attention.

Upon completion of this course, participants will be able to:

  • Outline the purpose and construction of common web metrics.
  • Troubleshoot web metrics definitions used in the workplace.
  • Explain and implement a rich menu of high value metrics appropriate to various business models.
  • Help create and facilitate an analytical culture adept at driving business change.