Google Analytics Customized Workshops
Google Analytics Customized Course
June Li, Founder and Managing Director of ClickInsight, has been teaching digital analytics courses since 2006, including the Digital Analytics Association’s Fundamentals of Digital Analytics workshops held in advance of eMetrics conferences. June is a DAA Certified Web Analyst, is a past co-chair of the Certification Board and participated in the original creation and launch of the DAA’s UBC Certificate in Digital Analytics courses.
Headquartered in Toronto, Canada, ClickInsight is a digital analytics specialist, providing consulting, training and auditing services. ClickInsight is a DAA Corporate member, Google Analytics Services and Sales Partner, certified in Analytics 360, Tag Manager 360, Optimize 360 and Data Studio.
Description of the class
Customized 2-day on-site Google Analytics courses allow your staff to gain hand-on experience with your company’s Google Analytics data. Each attendee should have their own login and computer/laptop. Exercises will be customized to be relevant to your attendees.
Effectively use Google Analytics to setup, monitor and analyze data to optimize and improve your website’s performance. Many of the skills learned will be transferable to app analysis.
Learn how to:
- Understand who’s visiting your website, where they’re coming from, what they’re doing your site, and if they’re adding value
- Properly tag marketing campaigns for improved channel optimization
- Nimbly slice and dice your data to identify what’s working and what’s not
- Create dashboards and automate reports to save time creating and sending reports
- Download data, either offline or to Google Data Studio
Learning engagement methods – how are you going to interact with the attendees and material
Hands-on exercises using your own data. Maximum 10 attendees per class so that there is sufficient time for questions and personal attention to attendees to maximize learning.
Class size can be increased beyond 10. However, amount of personal attention will have to decline or a second instructor can be supplied to answer questions during exercises.
Anything else you think we should have out there.
To customize exercises, a meeting will be held ahead of the course to understand the specific business results to be analyzed for and questions attendees need to learn to answer using data.