Position Information

Senior Analyst, Advertising Sales Analytics
CANDIDATES MUST SUBMIT A RESUME/CV VIA THE NBCUNIVERSAL CAREERS SITE:  https://sjobs.brassring.com/TGWEbHost/jobdetails.aspx?partnerid=25354&siteid=5108&jobid=369488

This role will be a key member of the Advanced Analytics team within the Advertising Sales Research & Strategy Group. He/she will contribute to the long term and short term analytics strategies and capabilities identified to support NBCU sales across the portfolio and translate new forms of media measurement into increased ad sales revenue. This involves meeting the demands of a rapidly changing marketplace and the creation of new data-driven tools to support a diverse portfolio of media brands. The role requires an understanding of research methodology, existing media currencies, media planning, television and digital audiences and consumer behavior. The role will also leverage various data analytics activities taking place throughout the company to benefit NBCU ad sales.

Core responsibilities include, but are not limited to:

• Utilize a broad spectrum of research tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients
• Contribute to the development and evaluation of new ad measurement and ad targeting products and assist with the creation of KPIs and standardized reporting for these new products and solutions
• Synthesize large amounts of data into clear and actionable insights for Ad Sales and clients (data mining)
• Support a data-driven culture, educating the organization on everyday use of data as a resource
• Balance both long-term initiatives with short-term ad hoc requests
• Keep abreast of the rapidly-evolving technologies and analytical methods in TV, mobile, and online spaces with a thorough understanding of the media and advertising ecosystem and its key players
• Contribute to the creation of compelling and robust thought leadership research that position NBCUniversal as a leader in delivering audiences to advertisers
• Collaborate and work directly with IT, research and other data analytics teams throughout the company to harmonize activities in support of NBCU Ad Sales Divisions
Position: Senior Analyst, Advertising Sales Analytics
Organization: NBC Universal
Location: New York,  NY 
United States
Posting Start Date:
Date Posted: 6/14/2017
Requirements Basic Qualifications
• BA or BS in Marketing, Statistics, Computer Science or other related field
• Minimum of 3 years professional experience in media and/or advertising analytics. Cross-platform analytic experience strongly preferred.
• Must be well versed in Microsoft

Eligibility Requirements
•Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered.  Job Number:  33852BR

• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics
• Experience positioning data for ad sales teams and clients; ability to “tell a story” with data
• Self-starter with the capacity to deliver on multiple projects, take direction while also contributing new ideas, and meet tight deadlines in a fast-paced environment
• Strong analytical skills with a proficiency in statistics, a broad spectrum of research methodologies, and exploratory data analyses and tools. Working knowledge of statistical software tools (SPSS, SAS, Tableau, etc.) and/or data mining querying (SQL) strongly preferred.
• Experience with traditional TV measurement tools (Nielsen Media Research) and metrics and a thorough understanding of media math.
• Familiarity with set-top-box analytics platforms (e.g. comScore TV – previously Rentrak) a plus.
• Experience with consumer data and digital analytics platforms (e.g. Simmons, MRI, comScore, etc.) a plus
• Familiarity with ad operations and how ads are delivered and measured within and across media platforms
• A passion for research, technology and media industry trends
Status: This listing expires on: 8/13/2017
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Organization Information
NBC Universal
1221 Avenue of the Americas

New York,  NY 10020
United States