Sr. Digital Analyst
Come work for the 2017 #1 ranked Great Places to Work for Large and Multination Organizations
(https://goo.gl/Fd8F7H). Intuit is a Silicon Valley based software company that is best known for creating accounting software such as TurboTax, QuickBooks, Mint & Quicken.
Our Quickbooks analytics team is looking for a Sr. Web Data Analyst to help feed our data hungry marketing team. We are looking for a curious highly motivated analyst to help us understand how our visitors and customers are interacting with our website.
The Sr. web analyst will be responsible for the following:
Partner with business stakeholders to track, prioritize, and manage web analytics requests across marketing teams; serve as contact for web analytics and tracking.
Leverage web data and analysis to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing channels and informing key decisions.
Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis.
Investigate changes to business trends and share learnings of what happened on quickbooks.ca with actionable insights and storytelling.
Act as an internal expert on Omniture capabilities and site tagging.
Leverage data to understand our global business in depth, proactively identify areas of opportunity, and suggest projects to increase user acquisition and improve conversion and retention.
Drive next generation of report automation (Analysis Workspace, Tableau, etc).