LA 2014 Symposium Speakers

Feras Alhou, President, E-Nor

Feras Alhlou is the Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25). He is a frequent national/international speaker at industry conferences including SMX, eMetrics and Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller. Feras is passionate about improving his client's ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor's diversified client base. He has traveled the globe educating businesses and Internet consultants on the subjects of web analytics and digital marketing optimization. Feras is a Certified Web Analyst.

Shari Cleary, VP of Strategic Insights & Research, Viacom Entertainment Group, Viacom Media Networks

Shari Cleary has more than 12 years of experience in Web analytics and is currently the vice president of strategic insights & research in the Viacom Entertainment Group at Viacom Media Networks. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Cleary is a long time Digital Analytics Association member who co-founded the DAA Media Special Interest Group, and was a recent finalist for the DAA's Practitioner of the Year Award. Prior to joining Viacom Media Networks, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.

Kevin Diamond, Chief Technology Officer, HauteLook

Kevin Diamond is currently the Chief Technology Officer at HauteLook, a leading online private sale site offering the top brands in women's and men's fashion and accessories, beauty, kids' apparel and toys, and home décor, acquired by Nordstrom in 2011. He oversees the technology department and is responsible for the engineering, infrastructure and quality assurance of HauteLook's e-commerce, mobile, enterprise and alternative platforms.

Michael Fein, Director of Analytics, The Marketing Arm

Michael Fein is the Director of Insights, Analytics and Measurement for The Marketing Arm. Mike works closely with clients to provide business insights on how to improve ROI by integrating social media into marketing initiatives. His passion for evidence-based decision making comes from his days working in online dating and in online politics, where every marketing decision or site change was A:B tested to optimize KPIs. Mike's scope of digital experience includes shopper marketing, retail, entertainment and CPG brands. He received his MBA from Pepperdine University and his undergraduate degree from UCDavis. He sits on the WOMMA Research and Measurement Council, which recently published a guidebook detailing how to measure ROI in word-of-mouth marketing. He sends out digital marketing stats on his Twitter account @digitalstats..

Phil Gross, Director of Product Management at Visual IQ

Phil Gross is the Director of Product Management at Visual IQ. He is responsible for building products that help marketers improve ROI by better understanding the true effectiveness of their media to achieve their business goals.

Prior to Visual IQ, Phil had a variety of marketing and product management roles at the QuickBase division of Intuit where he led the team that purchased and implemented a cross channel marketing performance and attribution solution.

Phil has more than fifteen years of deep domain expertise in Software, Performance Analytics, Customer Relationship Management, and Knowledge Management. Phil holds a Master's degree in Philosophy and Cognitive Science from the State University of New York. He is a proud member of the DAA, and of the IAB, where he sits on the Ad Technology Council. Most recently Phil presented at the Digital Analytics Association symposium in Seattle, WA.

Ned Kumar, Marketing Principal (Interactive Marketing Strategist), FedEx Services (USA)

Ned Kumar is an Interactive Marketing Strategist at FedEx Services. He has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. Ned is a frequent speaker at various conferences on topics related to analytics, Big data, search optimization, and change management.

Throughout his career Ned has played a leadership role in designing data-driven customer strategies but more recently his passion has been in driving channel agnostic concepts to better understand customer interactions holistically.

Ned Kumar is an Interactive Marketing Strategist at FedEx Services.
He has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. Ned is a frequent speaker at various conferences on topics related to analytics, Big data, search optimization, and change management.

Throughout his career Ned has played a leadership role in designing data-driven customer strategies but more recently his passion has been in driving channel agnostic concepts to better understand customer interactions holistically.

Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia's Award of Achievement in Web Analytics Program. In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous journal publications to his credit.

John Lovett, Senior Partner, Web Analytics Demystified; President, DAA

John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning the status quo of vendor measurement practices; challenging clients to fully develop their strategic vision for measurement; and driving the industry to collectively embark on advancement.

Prior to joining Web Analytics Demystified, Mr. Lovett was a Senior Analyst at Forrester research, where he conducted research on web analytics, testing and optimization technologies. He is widely recognized as an expert on measurement technologies. Currently, Mr. Lovett is co-authoring a study on Social Marketing Analytics, where he will introduce a new framework for measuring social media. This research will provide social marketers with a pragmatic approach to measuring the success of the social media marketing initiatives.

Jodi McDermott, Vice President of Product Management, comScore Digital Analytix

Jodi has been working in Web Analytics since 2002 and joined comScore as the Sr. Director of Product Management in March of 2010 where she is responsible for developing and managing comScore's census based measurement products and services including their web analytics platform, Digital Analytix. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and Add This sharing products.

She is an active member of the Digital Analytics Association, a frequent speaker at the eMetrics Summit and OMMA Metrics and Measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Joe Megibow, SVP/GM of Omni-Channel eCommerce, American Eagle Outfitters

Joe Megibow is the SVP and General Manager of Omni-Channel eCommerce at American Eagle Outfitters. In his role, Joe has global P&L responsibility for the American Eagle and Aerie online
businesses (desktop and mobile), ownership of omni-channel customer-facing technology, CRM/loyalty, online marketing, analytics, and customer service.

Prior to American Eagle, Joe was VP and General Manager of, where he had P&L responsibility for the US with direct ownership of marketing, merchandising, and operations. In this role, Joeled the first year of growth in five years, and launched the successful "Find Yours" brand campaign.

Joe also held the role of VP, Mobile and eCommerce Optimization, with global product management responsibilities of search, checkout, and all mobile initiatives, as well as ownership of analytics, optimization, and site experimentation. Joe joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for

Joe worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first e-commerce practice; and held engineering positions at EDS in their Advanced Technology Group.

Brian Robinson, Senior Director, Audience Engagement, Yahoo!

Brian Robinson received a BS in engineering and spent the first part of his careerworking as an engineer and programmer. He received an MFA in playwriting from Yale School of Drama and has been spending the second part of his career telling data-driven stories that grow audience, engagement, and revenue for media and technology companies. He works at Yahoo as Senior Director of Audience Engagement and has worked at Microsoft, SmithGeiger, and the Peace

Jeremy Round, Director Business Planning & Operations, Yahoo! Entertainment and Lifestyles

Experienced post-MBA management consultant with multi-industry work across Media & Entertainment, Technology & Hospitality

Stephen Shelton, Chief Analytics Officer, Placements Media

Stephen Shelton is an industry veteran with over 20 years of experience shaping digital marketing solutions for many leading brands and businesses. Focusing on qualitative and quantitative measures to drive success, Mr. Shelton has been the Chief Analytics Officer at Placements Media since July 2013.
Shelton is an innovative leader of an analytics center of excellence, driven by the Business Intelligence (BI) Analysts, Big Data Analytics, Market Research Analyst and Digital/Web Analysts. He leverages his extensive experience in digital platform development, web services and software development, brand content development, social media marketing and more.
Serving as the Chief Marketing Officer and the Chief Technology Officer for Animated Designs, LLC, Mr. Shelton directed the planning and development of multiple client web portals, including the award winning for Kia Motors America. He led multiple customer research and analysis initiatives for Kia Motors and served as the technical and digital marketing consultant in the 2011 Global Marketing consolidation effort by Kia Motors Corporation, Korea.
Prior to Animated Designs, Shelton led digital, web, and marketing initiatives for companies such as Disney/ABC/ABC Family, Buena Vista International, Auntie Anne's, Paramount Television, Playboy Enterprises, Inc., Neucosmetics, Warner Bros. Television, and others.
Mr. Shelton is a frequent panelist and public speaker, participating in J.D. Power & Associates Automotive Internet conferences and other industry events.

Jim Sterne, Founder, eMetrics Summit and Co-Founder and current Chairman, Digital Analytics Association

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim is the producer of the international eMetrics Marketing Optimization Summits and is the co-founder and current Chairman of the Digital Analytics Association Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association.