Lead Scoring Short Course
Welcome! The DAA short course is designed to provide you with a self-study path to better understanding the topic of Lead Scoring. Below is a list of DAA curated articles to help you bolster your knowledge. Once complete and after purchasing your short course, watch our Ask the Experts webinar and take the Knowledge Check exam. Upon successful completion, you will receive a DAA certificate.
All links to individual content are copyrighted by the original author and/or publishing company. DAA claims no ownership of external content sources with the exception of the DAA "Ask the Expert" video content.
Marketo - Building a Lead Scoring Program (video 8:44)
Act-On - How Important is Lead Scoring? (blog post)
|Getting Started with Lead Scoring
Salesforce - The Basic Science Behind Lead Scoring (blog post & infographic)
Marketo - The Who, What, Why, How of Lead Scoring (slides & video 34:18)
Marketo - Rev Up Your Lead Engine With Predictive Scoring (slides & video 51:20)
Marketo - Quest for the Holy Grail: Driving Predictable Revenue (slides & video 43:00)
CRM Search - Lead Score Models (blog post)
Predictive Scoring Implementation
Activating Lead Scores
Common Lead Scoring Issues
Infer - Qualify Leads with Predictive Analytics (video 32:19)