Announcing Membership Transition

Matteson, IL. – February 28, 2024

The Digital Analytics Association (DAA) announced today that paid memberships will be transferred.

The DAA is sunsetting and will be in the history books as of May 1, 2024 (announcement). While this is the end of an era, it is not the end of the value you can derive from your membership. Here's why:

 All paid DAA members can take advantage of the following offers.

  1. American Marketing Association (AMA) membership
  2. Access to DAA content at the Content Marketing Institute (CMI)
  3. Discounts to the Marketing Analytics Summit and Jim Sterne’s Analytics Cohorts

[Action Item] If your membership has lapsed, you have until March 8, 2024 to renew to take advantage of these offers.

1. Welcome to the American Marketing Association 

AMA is granting every DAA member in good standing a one-year membership.

AMA is your partner in navigating the complexities of the marketing landscape, helping you stay ahead in this dynamic industry and connecting you with a diverse and engaged community of fellow marketers. We’re excited to give you a sneak peek at some of the amazing AMA resources waiting for you: Explore AMA.

For DAA members transitioning to AMA membership, your complimentary year-long membership is currently being set up. You will receive an email from the AMA about this in the coming weeks.

2. Access DAA Content at the Content Marketing Institute

CMI is granting every DAA member in good standing access to an archive of DAA material and will be creating additional content to help you and your brand excel.

CMI creates and curates content experiences that teach marketers, creators, and analytics professionals how to build strategies for attracting and retaining customers and measuring ROI. Global brands turn to CMI for strategic consultation, training, and research and participate in CMI conferences such as Marketing Analytics and Data Science (MADS) and Content Marketing World

For 20 years, the DAA has been publishing valuable webinars, articles, and reports (e.g., the Self-Assessment Guide, Job Descriptions, Salary Survey, and Recipes). DAA has found a way for much of that content to live on at CMI, even after we shut down our website. 

DAA members will receive an email from CMI about this in the coming weeks.

3. Discounts 

Marketing Analytics Summit (MAS): MAS is the birthplace of the DAA. Running for 23 years, it has been a central gathering place for expert presentations and superior professional networking. This year, it is being held in Phoenix on June 4-7. You will receive an email invitation from Rising Media to register for MAS with a discount code.

Analytics Cohorts: Jim Sterne's Analytics Cohorts are small, mutual mentorship meetings that are 90 minutes, twice a month for six months. Private, personal, and career strengthening. You will receive a personal email invitation from Jim Sterne to apply.

[Action Item] Limited Time Offer

Are you a member in good standing?  (screenshot below) You're in good standing if your DAA membership has not expired as of March 8, 2024.

If your membership has lapsed, you have until March 8, 2024 to renew to take advantage of these offers. It doesn't even matter if you have never been a member. Join or rejoin before March 8 (extra day for Leap Year!), and your membership in the DAA will grant you all of the above. Renew your membership here.

We believe these opportunities will be valuable to members of the DAA community. We’re sharing your email with these three entities to facilitate your taking advantage of these opportunities. If you wish to opt-out, please email

If you still have questions, please reach out using this contact form.