Industry Compensation Report

New Report: Mean Salary for Chief Analytics Officers Nears $250K

Salaries for Analytics Professionals Overall Rose 10.2% Last Year

WAKEFIELD, Mass. March 2, 2017

The Digital Analytics Association (DAA) today announced the results of the 2016 Digital Analytics Industry Compensation Study. Underwritten by Google, the report reveals compensation data for 16 digital analytics positions.

The average base salary of a Digital Analyst in 2016 was $108,062.

According to the report, the highest average salary was reported by Chief Analytics Officers with a mean of $249,375, while analysts with the lowest salaries held entry-level Digital Analyst/Customer Experience/Social Media Analyst positions earning an average salary at or near $60,000.

In 2015 - 2016, average salaries rose a mean of 10.2% with a median increase of 5.7% among those who were in the same position in both years.

Over a five year period from 2010 to 2015 compensation rose a mean annual increase of 9.0% and a median increase of 5.7%

“The study reveals the growing importance and value of digital analysts to their organization,” said Marilee Yorchak, DAA executive director. “Compensation reflects the growing profession and the data shows the differences in pay by gender to be moderate with men earning more in upper level roles and women making more in the mid-level positions.”

The report provides in-depth analysis regarding compensation trends for professionals involved in every-level of the digital analytics industry as well as the impact of gender on careers.

This study was developed in direct response to the industry’s need for compensation and benefit information. In addition to the rich content the results of this survey provide, digital analytics professionals will see a direct alignment of the primary job roles listed in the survey and those referenced in the Digital Analyst Job Descriptions.

“At DAA, we strive to continually provide our members with a wide variety of resources and tools that help them advance the use of data to understand and improve the digital world.” Yorchak pointed out. “The compensation study and the digital analyst job descriptions are great resources that will allow digital analytics professionals to evaluate their current career situation and think about where they want to be in the next five to 10 years.” 

This extensive report is now available at no charge to DAA corporate members, to professional members for $99 and to non-members for $299 and can be purchased online.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at