DAA Certification Announcement: Lower Cost and Online Exam

Becoming a Certified Web Analyst is Now More Accessible and Less Expensive for Everyone

WAKEFIELD, Mass. March 7, 2017

The Digital Analytics Association has announced important changes to its certification program (Certified Web Analyst™) that provide greater opportunity for professionals to complete the exam while simplifying the renewal process and lowering fees.

The changes include more convenient access to the exam, which is now completely online. Certification candidates no longer need to go to an exam center to take a proctored exam. They can access their exam from anywhere across the globe and from the comfort of their own locations. Because the online testing format lowers administrative costs for DAA, DAA is passing these cost savings along to the industry.

“A professional certification like CWA goes a long way towards building your credibility as a digital analyst and your own personal brand,” said Marilee Yorchak, CAE, Executive Director of DAA. “It provides a way to improve your skill set, be recognized for your accomplishments, and to stand out among your peers. We are pleased to make these benefits more accessible and affordable.”

For more information about the Certified Web Analyst program, visit https://www.digitalanalyticsassociation.org/certification

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.