DAA Announces Google as the Organization's First Trustee Sponsor

New Program Provides Strategic Opportunities and Benefits to the DAA’s Largest Sponsors

WAKEFIELD, Mass. – April 24, 2017

The Digital Analytics Association (DAA) announced today that Google Analytics has agreed to become the association’s first Trustee Sponsor as part of a newly offered program.

The DAA Trustee is the highest level of sponsorship offered by the DAA and encompasses a year-long, close collaboration across a set of strategic initiatives and events. While Google Analytics has long been a supporter of the DAA, participating as a Trustee confirms Google’s commitment to the DAA, and the digital analytics industry overall. 


"Google has a longstanding commitment to helping businesses create better digital experiences and improve marketing performance through products, education, and partnerships," said Casey Carey, Director, Platforms & Publisher Marketing at Google. “As a DAA Trustee, we are able to reach a large group of digital analysts and marketers with unique programs and in our ever-changing online and mobile world, we welcome opportunities to help the digital analytics industry thrive."


In launching the new program, the DAA offers two levels of Trustees and is limiting the total number of Trustee Sponsors to four each year.  For more information about the program, contact DAA’s Executive Director, Marilee Yorchak.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to advance the use of data to understand and improve the digital word through professional development and community.  Its vision is a better digital world through data.

The DAA was founded as the Web Analytics in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.