DAA Global Membership Elects 2017-18 Directors and Officers

Amy Sample of PBS is new DAA President

WAKEFIELD, Mass. – July 7, 2017 – The Digital Analytics Association (DAA) today announced its 2017-18 Board of Directors, the results of an election held recently among the DAA's members worldwide.

Four new Directors were elected to two-year terms: Jennifer Frigault, Vice President, Business Intelligence, Gannett; Valerie Kroll, Director, Digital Analytics & Optimization, UBS; Aaron Maass, Managing Director, Maass Media; and Ian Thomas, Principal Group Manager, Customer Data & Analytics, Microsoft.

Incumbent Directors Adam Greco, Senior Partner, Analytics Demystified; Ned Kumar, Marketing Principal, FedEx Services; and Amy Sample, Sr. Director, Digital Analytics, PBS were re-elected.

The Board also voted to elect the following Officers for the 2017-18 year:

  1. Chair Jim Sterne, Founder, eMetrics Summit
  2. President Amy Sample, Sr. Director of Strategic Insights, PBS
  3. Vice President Rusty Rahmer, Head of Enterprise Digital Intelligence & Web Analytics, Vanguard
  4. Treasurer Adam Greco, Sr. Partner, Analytics Demystified
  5. Secretary Valerie Kroll, Director, Digital Analytics & Optimization, UBS

"Every day we see that digital analytics is becoming a bigger part of data-driven business decisions and driving revenue. Our new board reflects the diversity and experience of the data analytics profession and our membership. They will ensure that our members are prepared for the challenges of the future," said Marilee Yorchak, Executive Director of the DAA.

“I look forward to leading the DAA Board this year,” said Ms. Sample. “As a long-time member, I know the DAA plays a critical role in developing and supporting the digital analytics profession. I will work closely with the other DAA officers, board, and members to ensure that together we achieve our vision of a better digital world through data.”

Returning Board members who were not up for re-election are:

  1. Jeff Allen, Adobe
  2. Casey Carey, Google
  3. Rusty Rahmer, Vanguard
  4. Jim Sterne, eMetrics Summit and Target Marketing
  5. Charlotte Whitmore, Analytics Pros

A complete list of 2017-18 Board members, including their biographies, is located on the DAA Board of Directors page.

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.