Starcom MediaVest Group Joins WAA as Corporate Member

Wednesday, December 01, 2010  
Posted by: WAA

New York City, New York, USA—December 1, 2010—Starcom MediaVest Group today announced that it has joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

"We are thrilled to have a seat at the prestigious Web Analytics Association,” said Andy Fisher, EVP, Global Data & Analytics Director, Starcom MediaVest Group. "Its mission—to shape the evolution of the digital marketing industry—very much marries our strategic focus for the tangible advancement of our clients’ businesses, and the industry as a whole.”

Laura Desmond, Global CEO, Starcom MediaVest Group adds: "This is an exciting time for the digital marketing industry. The marketing pendulum has long swung towards the on-demand, customized and personalized consumer experience. Working closely with the WAA, our dream is to create uplifting, meaningful human experiences for our clients that build powerful and loved brands, all anchored in a clear and provocative analytics foundation.”

WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, , discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

Peter Sanborn, president of the WAA, stated, "On behalf of the WAA Board and members, we welcome Starcom MediaVest Group to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experiences. These brand 'experiences' are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts.

With nearly 6,200 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Research In Motion, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. SMG was also the most recognized Global Media Network at Cannes Advertising Festival in 2009 and 2010.

SMG is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group.With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. Web site: www.publicisgroupe.com

Jill Kelly
Starcom MediaVest Group
(212) 468-3828
Jill.kelly@smvgroup.com

Carla Vicens
blast! PR for WAA
(919) 833-9975
carla@blastpr.com

 

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