Web Analytics Association Announces 2011 - 2012 Board of Directors

Friday, April 29, 2011  

Web Analytics Association Announces 2011 - 2012 Board of Directors

Wakefield, MA – April 29, 2011 – The WAA (Web Analytics Association), the global advocate for the online marketing analytics profession, today announced its 2011 - 2012 Board of Directors after a nearly record-breaking number of votes from its membership.

The newly elected board members who will each serve a two-year term include:
  • Shari Cleary, vice president of digital research, entertainment and games, MTV Networks
  • Joe Megibow, vice president, mobile and e-commerce optimization, Expedia
  • Jodi McDermott, senior director, product management, comScore
  • Bob Page, vice president, data and analytics platform, eBay
  • Peter Sanborn, group manager, Microsoft (re-elected)
  • Ed Wu, marketing director, Dell (re-elected)
  • Alex Yoder, president and CEO, WebTrends (re-elected)
Returning board members who were not up for election this year but who will continue to serve on the WAA Board of Directors include:
  • Vicky Brock, CEO, Highland Business Research
  • June Dershewitz, director of web analytics and customer insight, Apollo Group
  • John Lovett, senior partner and principal consultant, Web Analytics Demystified
  • Dennis Mortensen, founder and CEO, Visual Revenue
  • Jim Sterne, president, Target Marketing and founder, eMetrics Marketing Optimization Summit

"The WAA was encouraged to see overwhelming support of our new election process and strong voter response and turnout this year,” said Peter Sanborn, president of the WAA. "The result is a Board of Directors comprised of strategic thinkers with solid leadership skills, an appropriate balance of membership sectors and an impressive team of individuals with the knowledge and experience to meet current challenges and address the ever-changing environment of the web analytic industry.”


About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Media Contact:
Carla Vicens blast!
PR for the WAA
(919) 833-9975 x7003