IQ Workforce Joins WAA as Corporate Member

Wednesday, June 01, 2011  
Posted by: Suzanne Carter-Jackson

Long Beach, NY—June 1, 2011—IQ Workforce today announced that it has joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has almost 1,800 members worldwide, representing forty countries and a broad spectrum of expertise.

”Our team has always worked to be valuable members of the digital measurement community,” said Corry Prohens, President of IQ Workforce. “Supporting the WAA as Corporate Members is an important part of this goal.”

WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

Peter Sanborn, president of the WAA, stated, “On behalf of the WAA Board and members, we welcome IQ Workforce to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”

About IQ Workforce

IQ Workforce is the leading staffing company for the global digital measurement community. The company provides unmatched access to contract and full-time talent across the spectrum of web analytics and digital media measurement.

Media Contact

Brian Muldowney
Media Contact For IQ Workforce
(603) 897-5013

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