Web Analytics Association Launches Global Testing Centers for Web Analyst Certification Program

Monday, August 02, 2010  

Web Analytics Association Launches Global Testing Centers for Web Analyst Certification Program in Response to Growing Interest and Industry Need

Wakefield, MA - August 2, 2010 - Today, the Web Analytics Association (WAA) announced the global launch of approximately 230 testing centers across the United States and internationally where WAA members and interested Web analysts can take the organization’s certification exam. The WAA’s Web Analyst Certification Program™, previously only available on site at industry events, is designed to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge and analytical abilities. The computer-based, proctored testing centers are available in over 170 locations in the United States and approximately 60 centers internationally.

Launched in April 2010, the WAA Web Analyst Certification Program has delivered enhanced credibility and competitive advantage to Web analytics and marketing professionals who have successfully completed the program. The launch of the global test centers opens up certification to a much larger audience of professionals who are seeking an opportunity to demonstrate their expertise and gain public recognition of professional achievement.

The WAA offers a discount on the price of the exam to individual members, and its corporate members will receive a limited number of free certification exams each year. Additionally, those who do not pass the exam on the first try will have the option to re-take the exam for only $99.

"We are thrilled to launch our permanent computer-based testing centers across the globe for Web analytics and marketing professionals who have not previously had access to our exam locations,” said Peter Sanborn, president of the WAA. "We have received extremely positive feedback from those who have already completely the program, and we know there remains a growing need among employers for qualified, experienced analytics and marketing optimization professionals. As the program continues to grow, we predict that WAA Certification will become an important credential for those professionals to showcase their understanding of the industry.”

A current listing of AMP Centers may be viewed online. International testing locations include: Australia, Argentina, Bermuda, Canada, China, Costa Rica, Cyprus, Egypt, Guam, India, Japan, Jordan, Kenya, Kuwait, Marshall Islands, New Zealand, Nigeria, Pakistan, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Taiwan, Turkey, United Arab Emirates, and the United Kingdom.

For more information or to apply, visit: https://www.goamp.com/displayTCList.aspx?pExamID=21307

About The Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

Media Contact:

Carla Vicens

blast! PR for the Web Analytics Association

(919) 833-9975 x10