Joins Web Analytics Association as Corporate Member

Wednesday, November 09, 2011  
Posted by: Anne Powell

-- Company Furthers its Commitment to Transparent and Ethical Web Practices;Is First from the Automotive Digital Marketing Industry to Join WAA --

October 26, 2011 (Burlington, VT) – (, the global leader in online marketing solutions for the automotive industry, today announced that it has joined the Web Analytics Association (WAA) to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. is the only provider of digital marketing solutions for the automotive industry to join the WAA and commit to the organization’s high standards of transparent and ethical web practices.

"It is both an honor and a privilege to join this prestigious industry association as the first corporate member from the automotive digital marketing industry,” said CEO Mark Bonfigli. "We are committed to upholding the values of transparency and ethical online practices that the WAA stands for, and look forward to sharing our experiences and best practices and learning from other members to the eventual benefit of the industry and our customers.”

"On behalf of the WAA Board and members, we welcome to the association,” said Peter Sanborn, president of the WAA. "The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”

With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 2,000 members worldwide, representing forty countries and a broad spectrum of expertise.

About ( is the global leader in online marketing solutions for the automotive industry, providing award-winning e-marketing solutions to OEMs, auto dealers and media companies. Headquartered in Burlington, Vermont with additional offices in Manhattan Beach, California, the company’s innovative websites and integrated online tools include advertising alternatives that significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability.

Recent national and international accolades include placing No. 14 on Outside magazine’s 2011 list of Best Places to Work in America and receiving two Stevie Awards from the American Business Association for Best Overall Company of the Year and Fastest Growing Company of the year in 2011. has also by honored by Inc. magazine as one of the 2010 Top Small Company Workplaces in addition to securing a place on both the Inc. 5000 and Deloitte Technology Fast 500 rankings in 2010. wasalso ranked first in SEO effectiveness among auto dealer website providers for the third consecutive year in 2011 by Sorgenfrei LLC.

About the WAA

WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.