WAA Members (Gellis, Kemelor, Kwok) Join I-COM Global Programme Boards

Wednesday, November 16, 2011  

Geneva, Wakefield MA & Hong Kong -- November 16, 2011 -- I-COM is pleased to announce WAA's  (Web Analytics Association) appointment of Matthew Gellis, Phil Kemelor, and Kenneth Kwok to the I-COM Programme Boards.  Gellis and Kemelor will serve on the I-COM Programme Board Global Summit 2012 while Kwok will has been appointed to the Hong Kong and I-COM Programme Board APAC.
As Founder and CEO of Keystone Solutions, Mr. Gellis has built the company into the fastest growing Digital Measurement Consultancy in the US. Keystone provides comprehensive strategies, governance, analytics, and digital intelligence solutions to some of the largest companies on the Internet including HP, AARP, NBA, Cartoon Network, Martha Stewart, CNN, TBS, TNT, Nascar, PGA, NHL, HomeAway, and many others. Keystone Solutions is an active member of the Web Analytics Association and the analytics community.

Mr. Gellis started in the analytics and technology industry over 12 years ago working for companies such as MyFamily.com and Omniture (now Adobe) where he helped build out their Implementation Services, Proof-of-Concept, and Sales Engineering groups and managed an active portfolio of their largest clients.

Matthew also co-founded an Internet Consulting Agency in Utah working with many of the local Associations and non-profit groups as well as other mid-market organizations on standard web design best practices and implementation fundamentals.

Phil Kemelor is Vice President of Strategic Analytics and leads the Washington, DC practice of Semphonic. Founded in 1997, Semphonic is one of the largest and most experienced vendor neutral Web analytics consulting firms in the US. Based in San Francisco and with offices in Boston, New York, Portland and Washington, DC, Semphonic’s client-base includes a range of Fortune 1000 companies across nearly every major vertical to include WalMart, American Express, National Geographic, National Institutes of Health, Samsung, JPMorganChase and Genentech.

One of the earliest adopters and advocates for the use of Web analytics, Phil has 14 years of experience in the field as a practitioner, industry analyst and consultant. Since joining Semphonic in 2007, Kemelor has led the company’s government and nonprofit practices, and has developed methodologies and best practices for Web analytics program management and business goal based Web metrics, leading engagements at clients such as the National Institutes of Health, National Cancer Institute, JPMorgan Chase, AARP and The Nature Conservancy.

Phil wrote and published The Executive’s Guide to Web Site Measurement and Testing, one of the first books to describe the business advantages of Web analytics and how to use analytics with other measurement methods, in 2006. He also served as the lead analyst for The CMS Watch Web Analytics Report, an annual evaluation of Web analytics software vendors from 2007 to 2010.  

Kenneth Kwok has over 12 years of digital experience. He started his career as a web designer and developed himself into a digital strategist. He spends most of his career with IBM managing ibm.com as well as providing consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally. In 2010, he founded Beehive Strategy to provide digital strategy and consultation services in the Asia Pacific region.

Kenneth is certified in Google Web Analytics, Google Adwords as well as Yahoo! Web Analytics Consultant Network. He has many experiences using Google Analytics, Yahoo! Web Analytics, Coremetrics, Webtrends and Omniture, among others.

He is the founder of Hong Kong Web Analytics Wednesday and Hong Kong Digital Analytics Association focusing the growth and education within the industry. Web Analytics Association also appointed him as their representative in Hong Kong in 2010.

About the WAA
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, professional development including a webcast series, certification, developing standards and best practices including the Code of Ethics, conducting research and advocating for issues that advance the industry. The organization has more than 2,000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

About the I-COM
I-COM is a global, industry-backed community of data champions exploring measurement challenges to grow the Digital Advertising industry. I-COM works toward best practices, standardization and tripartite consensus, facilitates learning via international benchmarking and showcases state of the art developments where data is making a difference. The next I- COM Global Summit would be held on October 14-18, 2012 in Rome. For more information, visit http://www.i-com.org or follow http://twitter.com/icomglobal.

Press Contacts:
Mike Levin, Executive Director
email: mlevin@webanalyticsassociation.org

Marvin Macatol
email: pressinfo@i-com.org