Pointmarc Joins WAA as Corporate Member

Wednesday, January 11, 2012  

Bellevue, WA January 2012—Pointmarc, a digital marketing and web analytics consultancy, today announced that it has recently joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 2,000 members worldwide, representing forty countries and a broad spectrum of expertise.

"We are excited to be joining the Web Analytics Association,” said Chris Gale, Vice President for Pointmarc, "and we look forward to working closely with the WAA team, the membership and the analytics community, on whole, to promote the continued advancement of Web Analytics Technologies and Services.” Kevin Woo, Managing Director of Pointmarc added, "organizations such as the WAA are instrumental to the adoption of behaviors which enable organizations to understand the efficacy of their digital programs, as well as fostering thought leadership and intellectual property development in the field: We are excited to be part of it!”

WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, , discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

Peter Sanborn, president of the WAA, stated, "On behalf of the WAA Board and members, we welcome Pontmarc to the association. The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”

About Pointmarc

Pointmarc was founded on the premise that every effort to advance business through marketing should be based upon targeted company goals and measured accordingly for effectiveness and success. Marketing is as much about data as it is about design, so shouldn’t marketing efforts include the ability to see if what you made look good is really working? Pointmarc believes so.

With that in mind, Pointmarc assists organizations in determining just how well their digital marketing efforts are working; by providing specialized consulting and operational support which leverages the marketing experience and expertise of senior consultants, project managers, data measurement & instrumentation specialists, solution architects, marketing/finance/business analysts and more…

Sometimes organizations just need a little help; in the form of expertise and scale. Pointmarc provides both! What makes Pointmarc well suited to perform these functions is simply the caliber of people it employs. The consulting team understands that business strategies often drive marketing decisions, but more than that, they understand work must get done tactically. They know this because many of them have been site managers, designers, analysts, architects, PM's, media buyers/managers, program directors and many were even once the client themselves!

Christopher Gale
Vice President
800.929.3114 x 105

Carla Vicens
blast! PR for WAA
(919) 833-9975

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