2012 DAA Awards for Excellence Recipients Announced

Saturday, March 10, 2012  
Posted by: Administration

Wakefield, MA—March 7, 2012— The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), is honored to recognize the recipients of the second annual WAA Awards for Excellence. All association members and non-members were invited to nominate leading contributions to the digital analytics profession from the ever-growing group of individuals, agencies, vendors and practitioners focused on digital analytics. More than 90 nominations were received in this worldwide competition and the WAA members voted for the finalists. Recipients in each of the categories were selected by a distinguished panel of judges comprised of experts in the digital analytics industry. The award recipients were announced at the WAA Gala on March 6, 2012 in San Francisco, CA.

"The second annual WAA Awards for Excellence recipients are leaders in the digital analytics industry,” said Aaron Maass, General Manager, MaassMedia. "They were chosen for the accomplishments and contributions they’ve made to the analytics community and we look forward to keeping an eye on their upcoming activities and how they will help shape the industry in the future.” Recipients of the WAA Awards for Excellence were named in the following five categories: Web Analytics Rising Star, Practitioner of the Year, Most Influential Industry Contributor, New Technology of the Year and Most Influential Agency, Vendor or Group.

The 2012 WAA Awards for Excellence recipients are:

  • Web Analytics Rising Star – Anne Cable, Web Analyst, Dell
  • Practitioner of the Year – Isabelle Mouli-Castillo, Executive Director, Dell
  • Most Influential Industry Contributor – Gary Angel, President, Semphonic
  • New Technology of the Year – Tableau Software
  • Most Influential Agency, Vendor or Group – Web Analytics Demystified

The awards were made possible in part thanks to the sponsors: IBM, ForeSee, Keystone Solutions, ObservePoint, TagMan, Webtrends and UBC Continuing Studies.

See who won the Inaugural WAA Awards of Excellence in 2011!

About the Digital Analytics Association (DAA):

The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.

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Brook Terran
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(919) 833-9975 X 7005