Anametrix Joins Digital Analytics Association (DAA)

Thursday, March 29, 2012  
Posted by: Anne Powell

Anametrix brings real-time multi-channel analytics, business intelligence and expertise to the digital analytics community.

San Diego, CA (March 29, 2012) - Anametrix, the leader in real-time business analytics, joined the Digital Analytics Association (DAA), to help shape the evolution of the digital analytics industry. Founded by digital analytics industry leaders in 2004, the mission of the DAA (formerly the Web Analytics Association) is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

Anametrix is pioneering the shift to real-time multi-channel business analytics by providing a fully integrated SaaS business intelligence solution optimized for online marketing and native enterprise web analytics.

"Our last company, WebSideStory, was one of the founding members of the Web Analytics Association. Digital analytics is a natural evolution of web analytics, and we are excited and pleased to join the Digital Analytics Association,” said Blaise Barrelet, co-founder of Anametrix and founder of WebSideStory.

"The landscape of the data analytics industry has shifted and grown with the introduction of new technologies” said Peter Sanborn, president of the DAA. "On behalf of the DAA Board and members, we welcome Anametrix to the association.”

On April 23, Anametrix will exhibit at the Digital Analytics Symposium in New York City. The event will be held at The Graduate Center, CUNY. Visit the DAA website for more information.

With a strong history of dedication to the promotion of a global understanding of web analytics, the DAA creates an informed and involved digital analytics community. The organization has more than 1,500 members worldwide, representing 40 countries and a broad spectrum of expertise.

With over 2000 members, DAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts for industry events and publications and participation with social media groups. DAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

About Anametrix, Inc.

Anametrix, Inc. provides next-generation, cloud-based, real-time business intelligence built for the online world and offers solutions that correlate multiple data sources to support quick and precise decision making. Founded in 2009 by analytics industry pioneers Blaise Barrelet and Anders Olsson, Anametrix provides data connectors and offers a high-performance data management infrastructure to integrate all enterprise data sources and provide real-time data visualizations with customizable dashboards. Anametrix is the only BI platform with built-in web analytics, social media listening, mobile tracking and mobile access as part of its core design. A 360-degree view of customer acquisition, engagement and retention means self-directed business insights are supported across organizations from sales staff to C-level.

For more information visit

Larissa Scors Anderson, Anametrix
858-558-8230 x333