Trakken Web Services GmbH Joins DAA as Corporate Member

Thursday, August 02, 2012  
Posted by: Patricia Morin

Hamburg—2 August 2012—Trakken Web Services GmbH today announced that it has joined the DAA, Digital Analytics Association, to help shape the evolution of the digital marketing industry. Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.

With a strong history of dedication to the promotion of a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

Trakken Web Services GmbH is a Germany based independent consulting company specializing in Web Analytics and Conversion Optimization. Founded in 2008 by two ex-Googlers, Lennart Paulsen and Timo Aden, Trakken is an official Google Analytics Certified Partner as well as an Adobe Business Partner and also cooperates with other Web Analytics tools. Trakken provides a full range of Web Analytics services, from KPI definition, tool evaluation, and professional implementations. Having conducted hundreds of web analytics projects with various local and internationally known customers, Trakken has proven expertise in the area of bringing customers to the next level of web analytics. In the area of conversion optimization, Trakken provides full services, from concept to creation, development and testing – and guarantees an increase in conversion rates. Trakken also developed the innovative web controlling dashboard TrakkBoard which is a SaaS-Tool to completely automate reporting to save time and money and facilitate analysis by combining data from all kinds of different data sources.

DAA is the leader, spokesperson, and guardian of the digital analytics profession and is owned and run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. DAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.

"We are pleased to welcome Trakken Web Services GmbH as new corporate members of the DAA,” said John Lovett, President of the DAA. "Every new academic, professional, and corporate member to the DAA adds strength to our growing community of digital analytics professionals. Our unified mission to advance the industry through research, education, standards, and best practices is made possible through the support of our members.”

Trakken Web Services GmbH is one of the leading independent consulting companies for web analytics and conversion optimization in the German speaking countries. Trakken provides a full range of web analysis services, including KPI workshops and definition, and tool evaluation, analysis and implementation. Trakken also provides a full service approach for conversion optimization, from concept via design to development and testing. The web controlling dashboard TrakkBoard is an SaaS tool which automates reporting – developed by Trakken Technologies GmbH.

Trakken Web Services GmbH
Timo Aden
Willy-Brandt-Straße 47
20457 Hamburg
Phone: +49(0)40 – 6094675 – 70

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