DAA's Seattle Symposium Leaps into Future with Spotlight on Value of Predictive Analytics

Monday, October 22, 2012  

Wakefield, MA – October 18, 2012 – The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA, from noon to 7:00 p.m. on November 7. The focus of this event is "Predictive Analytics: Moving Up From Reporting,” and it will be filled with information regarding analytics topics such as predictive marketing, media mix modeling, real-time reporting, segmentation, data visualization and personalization. Attendees will gain invaluable knowledge from more than 10 digital analytics experts, as well as have the opportunity to meet and network with many professionals in the industry.

The symposium will feature presentations from experts who are at the frontier of digital analytics. John Bates, from Adobe, will give an illuminating presentation on how predictive marketing is a game changer, and Oliver Rutz, of the University of Washington’s Foster School of Business, will share the results of his groundbreaking research into paid, owned and earned media in an integrated marketing mix strategy. Additionally, a panel presentation will tackle popular and emerging trends in today’s analytics realm.

The speakers for this year’s symposium are:

  • John Bates, Product Manager, Predictive Marketing Solutions, Digital Marketing Suite, Adobe Systems
  • Maxwell Knight, Senior Director of Optimization and Professional Services, Turn
  • Steve Petitpas, General Manager, Microsoft
  • Oliver Rutz, Assistant Professor of Marketing, Foster School of Business, University of Washington
  • Rob Ashby, Content Publishing Director 2, Microsoft
  • John Wallace, Founder and CEO, UpStream
  • Erika Clemens, Group Product Planning Manager, Microsoft
  • Chen Zhao, Principal Analyst, Marchex Institute
  • Matthew Wright, Chief Technology Officer, Keystone Solutions

The registration fee for this event is $10 for members and $50 for non-members. On-site registration begins at noon and the main conference will start at 1:00 p.m. To register or learn more, please visit:

There will also be a chance to take the Digital Analytics Association (DAA) Web Analyst Certification Program in Redmond while the Symposium is taking place.

This event is made possible thanks to contributions from one star sponsors, including: comScore, Demandbase, Ensighten and Keystone Solutions, as well as additional partners: ObservePoint, Society Consulting and Tealium.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2800 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.

Media Contact

Brook Terran
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(919) 480-4058