Digital Analytics Association to Host San Francisco Symposium at Google Office

Thursday, November 6, 2013  
Posted by: Administration

WAKEFIELD, MA – November 06, 2013 - The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception. The event’s theme is ‘End to End Measurement and Visualization: Tracking the Data Challenge.’

Attendees of the San Francisco symposium will learn how today’s consumer interacts with marketers’ brand and how to leverage this interaction data for success. There will also be lively discussions on how analytics can drive savvy optimization across multiple channels and how marketing attribution’s data output leads to more informed marketing decisions. Finally, industry practitioners and vendors will share updates on the latest in data visualization.

Featured speakers include:

  • Madan Bharadwaj, Visual IQ
  • Damon Cool, Evernote
  • Michele Kiss, Web Analytics Demystified
  • Christopher Macauley, T-3
  • Laura MacTaggart, Salesforce
  • David Malpass, Prezi
  • Peter McRae, Symantec Corporation
  • Joe Megibow, American Eagle Outfitters
  • Jon Miller, Marketo
  • Deepak Nair, US Bank
  • Jim Sterne, Target Marketing and Digital Analytics Association
  • Madhav Sundarraghavan, Seagate
  • Rahul Todkar, Intuit

The registration fee for this event is $25 for DAA members and $75 for non-members. To register or learn more, please visit:

There will also be a chance to take the Digital Analytics Association (DAA) Web Analyst Certification Program in San Francisco while the Symposium is taking place.

The event is made possible thanks to the contribution of the sponsors: Adometry, Google Analytics, SiteSpect, Visual IQ, Anametrix, eClerx, Tealium and Webtrends.

About the Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 3000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at:

Media Contact:
Lacy Gallagher
Blast PR for DAA