Digital Analytics Association to Host Second Dallas Symposium Discussing the Evolution of Digital Analytics

Thursday, January 23, 2014  
Posted by: Administration

WAKEFIELD, MA--(Marketwired - Jan 23, 2014) - The Digital Analytics Association (DAA) announced today that it will host its second annual DAA Dallas Symposium at The University of Texas at Dallas campus in Dallas, Texas Thursday, Feb. 20 from 12:30 p.m. to 6 p.m. CST. The half-day event will be followed by a networking reception. This year's event theme is 'Revenge of the (Data) Nerds,' and will highlight how digital analytics has evolved in recent years.

Industry experts, agency and enterprise executives and small-business owners who have used data and technology extensively will gather at the symposium. Topics will cover what analytics solutions have done for both small and large businesses, how digital analytics affects the bottom line and topics on hiring and growing a successful digital analytics team.

Featured speakers include:

  • Ernie Cote - Event Masters of Ceremonies, Chemical Info

  • Marcela Gutierrez - Fossil

  • Kevin Jemison - Hilton

  • Tyson Kirksey - Vertical Nerve

  • Robert Sahadevan - Humana

  • Satnam Singh - Travelocity

  • Jim Sterne - Target Marketing

  • Brian Suh - Visual IQ

  • Rebecca Visconti - Vertical Nerve

  • Kefee Wong - Travelocity

The registration fee for this event is $25 for members and $75 for non-members. To learn more or register for the event, please visit:

This event is made possible thanks to the contribution of the sponsors and partners: Adobe, Domo, Tealium, Visual IQ and SiteSpect.

About the Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 3000 members worldwide, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at:

Media Contact:
Lacy Gallagher
Blast PR for DAA