Marilee Yorchak Named Executive Director of Digital Analytics Association

Tuesday, March 15, 2016
Posted by: Administration

Marilee Yorchak Named Executive Director of Digital Analytics Association

WAKEFIELD, Mass. – March 15, 2016-- The Digital Analytics Association (DAA) announced today that Marilee Yorchak has been hired as the organization's full-time Executive Director, reporting to the DAA Board of Directors.

In her new role, Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She will work closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets.

Marilee Yorchak has exemplary qualifications for the position. Before joining the DAA, Yorchak served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.

She is well regarded in her profession. She was named "Communicator of the Year" by BMA Colorado and "Association Professional of the Year" by the Colorado Society of Association Executives, and, while in graduate school, she was awarded a Kleid Fellowship from the Direct Marketing Association. She is a frequent speaker/panelist at association executive events. She served on the national editorial advisory board for Association News, and is currently the chair of the editorial committee for the Colorado Society of Association Executives. She is also on the advisory board for the University of Northern Colorado Monfort College of Business, Department of Marketing.

"I can't overstate how pleased I am that Marilee has come on board to oversee our organization's efforts during a very exciting time," said Casey Carey, DAA President and Director, Google Analytics Marketing, Google. "I've known and admired Marilee for 15 years. She brings to the DAA both remarkable energy and deep, relevant experience, and I know she will make wonderful contributions. I urge all DAA members to join with the Board to welcome Marilee."

"I'm honored to be selected as the DAA's Executive Director, and I thank the Board for this opportunity. I'm looking forward to putting my skills to work on behalf of the DAA's unique and valuable mission," said Yorchak. "My first priority will be helping to continue the road of excellence for DAA and working with our team to grow our membership, brand influence, and impact. I hope to meet many DAA members personally in the coming weeks."

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community.Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has nearly 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at


EDITORS' NOTE:A digital photo of Marilee Yorchak is available upon request; write to