Digital Analytics Cookbook Reaches Milestone Surpassing 50 Recipes

Digital Analytics Cookbook Continues to Expand

WAKEFIELD, Mass. August 1, 2016 – The Digital Analytics Association (DAA) today announced that the number of “recipes” in the Digital Analytics Cookbook has surpassed 50 in just six short months.

The Cookbook is a crowdsourced initiative to capture effective, replicable digital analyses that can be shared, developed and implemented by the members of the Association.  Members contribute the recipes and assist their peers in the analytics community by sharing knowledge and experience; members who access the recipes have found them invaluable.

“DAA’s mission is to make analytics professionals more effective and valuable through professional development and community,” said Adam Greco, National DAA board member. “Our profession is so young that we haven’t yet defined best practices. The Cookbook provides the perfect opportunity to serve DAA’s mission and address this gap. By fostering information sharing among our community, recipes help provide real-world, practical guidance on how to perform specific analyses. This goes straight to the heart of making analysts more effective and valuable.” 

Members can access the Cookbook here.

Interested parties who are not yet members can request a sample recipe by emailing

“I am so pleased at how DAA members have embraced this new membership benefit, both contributing and benefiting from this information,” says Laura Garrison-Brook, community manager for DAA.  “There are lots of ways to participate. Creating a recipe is great and you can also suggest a new topic or review recipes already in place. The Cookbook is a wiki so your feedback is welcome!”

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at