Now Available to the General Public

Digital Analyst Job Descriptions Now Available

WAKEFIELD, Mass. October 7, 2016 – The Digital Analytics Association announced today that its Digital Analyst Job Descriptions are now available to the general public. 

Previously a member-only benefit, the Digital Analyst Job Descriptions are a comprehensive report designed to help employers find the best job-seeking analytics professionals for their open positions. 

Whether an organization is seeking a senior digital analyst or recruiting for a new entry-level position, the examples provided in the Digital Analyst Job Descriptions can inform their efforts and expedite the hiring process.

The Digital Analyst Job Descriptions address the substantial changes that have occurred in the digital analytics profession in the past decade. Digital Analyst Job Descriptions, along with DAA’s Competency Framework, are key components of DAA’s commitment to define and develop the digital analytics profession. .

This resource spans four levels of the profession, from entry-level to executive-level positions. It provides summary descriptions, outlines specific competencies, skills and knowledge needed, required education and experience, career mobility, and career paths. 

"The Digital Analyst Job Descriptions are based on real data from DAA members and digital analytics professionals," said Marilee Yorchak, DAA executive director. "We're taking the guesswork out of hiring by giving hiring managers the information they need to hire, and professionals, students and universities the information they need to gauge the skills and experience required at each level."

This extensive report is now available to the general public for purchase for only $299.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at