DAA Compensation Study Underway - Participate Today to Get Report

Digital Analytics Compensation Study Underway

WAKEFIELD, Mass. November 10, 2016

The Digital Analytics Association is launching its first compensation survey for the industry.

DAA has collaborated with a third-party research firm to develop a survey to provide meaningful information to help guide compensation in the industry and personnel decisions.

The survey is easy for analysts, managers, directors, and their teams to complete. The final compensation report will only share aggregated data;  responses are anonymous.

All DAA members should have received an email invitation to participate.  Nonmembers can request a survey link by emailing industrysurveys@kwhorton.com.

All participants will receive a free copy of this report, expected to be out in early January 2017.  The deadline to participate in the survey is Monday, November 28.

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.