DAA Continues to Grow

Digital Analytics Association Expands to 14 Chapters & 47 Leaders

WAKEFIELD, Mass. January 03, 2017

The Digital Analytics Association is continuing to grow at a steady rate, adding two new chapters in 2016 to a total of 14 chapters in North America along with 47 volunteer chapter leaders.

Both Denver and Raleigh were added to the chapter roster last year, and both chapters have had strong events already.  DAA wishes to publicly thank our chapter leaders for their strong commitment and dedication:


  • Stephen Lacasse, IBM
  • Matthew Gellis, Keystone Solutions
  • Dee Yarbrough, Turner Broadcasting


  • Kelley Anderson, Golfsmith
  • Pat Grady, Analytics Pros
  • Chitra Iyer, Kairoz Partners  


  • Todd Belcher, TBDAC
  • Scott MacMillan, Fidelity Investments
  • Adam Ribaudo, Noise to Signal


  • Sangah Bae, Ogilvy
  • Christina Cowen, Catalina Marketing
  • Joel Ring, Hub International


  • Adam Baca, GE Aviation/Legacy Supply Chain Services
  • David Gatdula, Hilton Worldwide
  • Halee Kotara, EY Society
  • Hector Olguin, Meeting Professionals International
  • Keefe Wong, JC Penney


  • Brendan Curley, ForeSee an Answers Company
  • Sarah Hoffman, Beaconfire RED
  • Ann Poritzky, NIH
  • Carlos Vidal, Origami Logic


  • Greg Ahern, oMetrics
  • Don Drews,Courageous Marketing
  • Steve Riegel, Merkle

Los Angeles

  • Tim Ashby, Razorfish
  • Eric Feinberg, ForeSee, an Answers Company
  • Angela Tsai, Viacom

New York City

  • Valerie Kroll, UBS
  • David Millrod, Insight Rocket
  • Randal Ries, IBM


  • Aaron Maass, MaassMedia
  • Bruce Segal, Lincoln Financial Group
  • Danny Laws, DaBrian Marketing Group, LLC


  • Reid Bryant, Brooks Bell
  • Sudipta Dasmohapahra, North Carolina State University
  • Erin McGowan, SAS
  • Tony Mostek, North Carolina State University Institute for Advanced Analytics

San Francisco

  • Charles Davis, Blast Advanced Media
  • Prolet Miteva, Autodesk
  • Krista Seiden, Google


  • Aaron Fossum, Holland America
  • Tina Munro, eSage
  • Shiyi Pickrell, Microsoft
  • Charlotte Whitmore, Analytics Pros

South Central Ontario

  • Sharon Flynn, Millward Brown
  • June Li, ClickInsight
  • Michael Seaton, Level C Digital

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.