Adobe Takes Lead in DAA University Support

BYU to be first university to benefit from benefactor program

WAKEFIELD, Mass. – August 1, 2018 – Adobe is taking the lead in being the first Digital Analytics Association (DAA) corporate member to sponsor a university with a full membership in DAA.

Adobe is sponsoring Brigham Young University, providing DAA membership to all interested students, faculty and staff at BYU. BYU members will have full access to all DAA educational events, networking opportunities, and industry resources. The sponsorship also provides Adobe with an opportunity to present to students at BYU once a semester.

This innovative program not only enables universities to fully participate in DAA, but also provides a pipeline for future talent for companies like Adobe.

“Like many universities, BYU has made it a goal to prepare some of their best and brightest analytical minds to work in the analytics industry,” said Jeff Allen, Adobe Senior Director of Product Marketing, Analytics. “Adobe is thrilled to deepen our partnership with the BYU Marriott School of Business, BYU College of Physical and Mathematical Sciences and the BYU Fulton College of Engineering and Technology by helping their students gain access to the benefits of membership in the Digital Analytics Association.”

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 5,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at

About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core system of intelligence for the modern-day Experience Business. By enabling a rich understanding of offline and digital data through the lens of customer journeys, brands can make informed decisions and build loyal relationships. Adobe Analytics Cloud combines Adobe Analytics, the leading solution for real-time data insights and predictive analytics, with Adobe Audience Manager, the leading data and audience management platform. With Adobe Analytics Cloud, anyone has the tools to close the insights-to-action gap, instantly creating value from data. Built on the Adobe Cloud Platform, which provides open APIs, a standard data model and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables modern intelligence teams to operate smarter and faster in capturing, rationalizing and understanding vast amounts of disparate data. Nearly two-thirds of the Fortune 100 turn to Adobe Analytics Cloud to address today’s digital challenges, with the number of customers more than doubling between 2014 and 2017.

About Brigham Young University (BYU):
Brigham Young University provides an outstanding education in an atmosphere consistent with the ideals and principles of its sponsor, The Church of Jesus Christ of Latter-day Saints. Founded in 1875, BYU is the largest private religious university in the nation, with more than 33,000 students on campus. The university seeks to develop students of faith, intellect, and character and to instill habits of lifelong learning and service. While primarily an undergraduate institution, BYU has 10 colleges on campus, which includes the BYU Marriott School of Business. BYU Marriott has four graduate and 10 undergraduate programs with an enrollment of approximately 3,300 students. BYU’s 560-acre campus is located 45 miles south of Salt Lake City in Provo, Utah, and sits at the base of the Wasatch Mountains, home to 11,752-ft. Mt. Timpanogos.