Digital Analytics Association Expands Global Footprint with New European Affiliate

WAKEFIELD, Mass. – January 3, 2018The Digital Analytics Association (DAA) today announced the opening of its first affiliate outside North America, DAA Germany.

Serving digital analytics professionals in Germany, Austria, and Switzerland, DAA Germany is led by Timm Peters, CEO of Digital Motion, Matthias Bettag, Co-Chair of the Digital Analytics Hub Conference, and Karsten Wesch, Digital Analytics Consultant.

All members of DAA Germany will be full members of DAA, entitled to its membership benefits. The new affiliate will host educational and networking events and will translate DAA materials into German.

Jim Sterne, DAA Co-Founder and Board Chair, said, “Having made great progress in creating chapters in North America, the DAA is excited to be growing globally. This Affiliate Agreement represents a major milestone and will serve as a model for future expansion. I am very proud of the hard work put into forging this agreement with DAA Germany, whose leaders have shown dedication and enthusiasm for the profession and the community.”

About the Digital Analytics Association (DAA)

The DAA is a not-for-profit, volunteer-powered association whose mission is to advance the use of data to understand and improve the digital world through professional development and community. Its vision is a better digital world through data.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,250 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at