DAA Short Course Certificates Unveiled

Flexible, On-Demand Short Courses Provide More Educational Opportunities for Digital Analytics Professionals

WAKEFIELD, Mass. – May 15, 2018 – Based on member feedback for continuing education in specific skill sets, the Digital Analytics Association (DAA) has created a new short course certificate program that enables learners to work at their own pace to increase knowledge and personal proficiency in a specific area of learning in the digital analytics industry.

Two short courses have been launched so far: A/B Testing & Optimization, and Multivariate Testing. DAA short courses are curated study experiences that are designed to take an average 3-6 hours to complete, including the knowledge test. Upon successful completion of the short course, DAA will award the individual a certificate in that specific area and also provide a badge that can be used within the DAA community or posted to a social media profile.

DAA members have selected all short course topics with ten topics slated to be developed by the end of 2019. The next short course, Lead Scoring, will be launched this summer.

DAA Education Manager and Short Course Architect, Dayna Williams said, “We recognize how important it is for people to have on-demand, educational options to help augment their skills and knowledge in the field of analytics. DAA short course journeys are designed by subject matter experts to support learners in becoming more conversant in a particular topic so they may determine whether to pursue deeper discovery.”

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,750 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.