Digital Analytics Association’s Global Membership Elects 2018-19 Directors and Officers

Rusty Rahmer of Vanguard is new DAA President; Amy Sample Board Chair

WAKEFIELD, Mass. – June 1, 2018 – The Digital Analytics Association (DAA) today announced its 2018-19 Board of Directors, the results of an election held recently among the DAA's members worldwide.

Three new Directors were elected to two-year terms: Michael Helbling, Analytics Practice Lead, Search Discovery; David Kaul, Director of Performance, Analytics & Measurement, Google; and Mary Owusu, Vice President, Analytics & SEO, Mower.

Incumbent Directors Jeff Allen, Senior Director, Product Marketing-Analytics, Adobe, and Rusty Rahmer, Head of Enterprise Digital Intelligence & Web Analytics, Vanguard, were re-elected.

The Board also voted to elect the following Officers for the 2018-19 year:

  • Chair, Amy Sample, Sr. Director, Consumer Insights & Analysis, PBS
  • President, Rusty Rahmer, Head of Enterprise Digital Intelligence & Web Analytics, Vanguard
  • Vice President, Valerie Kroll, Director, Digital Analytics & Optimization, UBS
  • Treasurer, Adam Greco, Sr. Partner, Analytics Demystified
  • Secretary, Michael Helbling, Analytics Practice Lead, Search Discovery

In addition, two former directors were named Director Emeriti by the DAA Board: Jim Sterne, President, Target Marketing, and Casey Carey, Director of Marketing, Advertising Platforms, Google.

"Our field of digital analytics is growing every single day as our practice becomes a more important part of business decision making and helping to drive business revenue. Our new board is visionary and member-focused. We are ready for the future," said Marilee Yorchak, Executive Director of the DAA.

Rusty Rahmer, president of DAA said, “I am really excited to be taking over leadership of the Board. My predecessors have been tremendous leaders and role models guiding our organization to financial wellness, driving innovation in member services, and finding ways to continuously increase the DAA’s value to us as corporate and individual members. I look forward to working with all of the current members of the board to continue building on their success and help the DAA evolve and grow on behalf of the membership community.”

Returning Board members who were not up for re-election are:

  • Jennifer Frigault, Gannett
  • Valerie Kroll, UBS
  • Ned Kumar, FedEx Services
  • Aaron Maass, Hero Digital
  • Amy Sample, PBS
  • Ian Thomas, Microsoft

A complete list of 2018-19 Board members, including their biographies, is located on the DAA Board of Directors page.

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,750 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at