Minneapolis/St. Paul is Digital Analytics Association’s Newest Chapter

Addition of the Twin Cities Makes 16 Chapters for the Digital Analytics Association

WAKEFIELD, Mass. – May 23, 2018 – The Digital Analytics Association (DAA) today announced the opening of a new chapter, DAA Twin Cities, covering the Minneapolis/St. Paul area.

Five new chapter leaders for the DAA Twin Cities chapter have been selected: Laura Ashburn, Land O’Lakes; Dan Bahn, Corporate Image Group; Jessica Hose, Thrivent Financial, Lynn Lanphier, U.S. Bank, and Brett Patterson, SiteImprove.

The addition of DAA Twin Cities brings the total number of chapters to 16 for the DAA, plus a European affiliate (DAA Germany).

"DAA’s strategic plan includes strengthening all our chapters and providing additional value for our membership with face-to-face educational and networking opportunities for analytics professionals,” said Marilee Yorchak, Executive Director of the DAA. “The Twin Cities area is a vibrant area for business and analytics – we are excited to have representation there.”

A complete list of DAA chapters and chapter leaders is available here.

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has 4,750 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.